Do great covers really drive ebook sales

I have been reading over and over again from online marketers and ebook publisher bloggs that covers are what sells. You need a good cover to replace the feeling the reader would have from actually holding the book.
  Though is that what we have become where we write great books or halfway decent books or even cruddy books yet turn around to sell them based on covers. I wrote a book recently that is in ebook form. I did not got for all the fancy pictures and eye catching drama that other bloggers and apparent ebook writers are trying for with their covers. I felt that the cover should represent the work and not try to out do it. If the work was going to hold anything for the reader then the work would have to speak for itself. 
When you start selling a cover and not the book then you have in essence become an advertiser and not a writer. This is not to say that people who put serious thought into a cover and it matches their work completely are in the wrong. What I am trying to state is the simple fact that covers in general are not what the reader will be considering of value at the end of the day. 
Books will get returned and asked for a refund if all they bought was a cover. So when planning your ebook cover think carefully if it adds to your work or if it hides your work. That way you can build a cover that will best suit your work and not leave a reader feeling like you pulled a switch on them. 
This was the way with how advertising works. If we follow the trends of games and the trends of videos to dvds and even big screen movies we can see this. The B class and lower movies always spend their budgets on covers because they feel that they must have a fancy all blown out cover to their movies in order to hide the inept acting or even inexperienced filming that goes into their productions.Inferior games tend to have the shiniest covers to attract the kids to the game and the parents with the price.
People know they are buying a book and not a cover. We as indie writers should not fall into feeling that we must trick readers into buying our books with shiny things. We must choose to make covers that represent our work and not try to lure those who will buy things because they are shiny. That lowers the image of us all and in the end lowers our end sales. If we are to compete with the big names than we must behave on their playing fields. 
Yes our covers will represent our work the best that it can and in the end our price and our quick blurbs will bring in a true fan base.

Published by Jin Okubo

I am an Indie Author. Fresh on the scene. I published my first two books thanks to Amazon Kindle. And I have published using createspace and keep on publishing. Currently I am working on my follow up novel to my romance novella Love. A strange person I am trying to tell stories from the inside out where the reader can live the life rather than just read it.

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